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19
2019-12

With the gradual changes in overseas markets, how should Chinese textile companies face up?

release time : 2019-12--19 Clicks : 2
Afewdaysago,thepatternof"Brexit"hasbeendetermined,whichhasdrawncloseattentionfromtheglobalmarket.TheupsanddownshavecastashadowovertheEuropeaneconomy,andtheeconomicchangesinthepost-crisiserahavecontinuedtoferment.Inthefaceofaglobalmarketwithdifferentcharacteristicsandconstantchanges,howtograspthechangesandneedshasbecomeextremelysignificant.Inthisprocess,aprofessionalconventionandexhibitionplatform,especiallyaplatformforobservingthewinddirectionandunderstandingthemarketchanges,becomesevenmoreimportant.Andprecious. AsthetraditionalplatformfortheindustrytoexploretheNorthAmericanmarket,the17thChinaTextile&ApparelTradeFair(NewYork)"NewYorkExhibition")willbeginonJuly12thattheJavitsConventionCenterinNewYork. Althoughtheinternationalpoliticalandeconomicsituationisturbulent,theMarketingDepartmentoftheChinaTextileIndustryFederation(ChinaCouncilforthePromotionofInternationalTradeTextileIndustry)(hereinafterreferredtoasthe“TradePromotionCouncil”)ontheinternationalmarketdevelopmentmapaccompaniedtheopeningoftheNewYorkExhibitionTheParisandBrazilexhibitions(ChinaTextileandApparelTradeFairParis,GOTEXandSãoPauloInternationalTextileandApparelProcurementExhibition)areheld;fortheSouthAfricanmarket,abrandnewexhibition---2016SouthAfricaChinaTextileBoutiqueExhibitionwillalsobeintheSouthAfricancapitalCapeTownopens.Followingthelaunchofaseriesofexhibitions,Chinesetextilecompanieswillbeginanewroundofjourneystotheinternationalmarket. Anewroundofcompetition,Chinesetextilecompanieshavenotdoneenough AttheEuropeanCupthisyear,anepisodedisturbedtheChinesetextileandapparelindustry.ThetornshirtoftheSwissnationalteambecamethebiggest"slot"inthegame.However,thereasoniscloselyrelatedtothebrandimagethatChinesetextileshaveformedintheeyesofglobalconsumersforalongtime. Althoughthelow-endordershavebeendividedbymostofSoutheastAsia,WestAsiaandothercountries,domestictextilecompanieshaverespondedtomarketchangeswithhighquality,refinementandquickresponse.Onthewaytoconqueringglobalconsumers,thereisstillmuchtoexplore. Chinahastheworld'slargestandmostcompletetextileandapparelindustrychain.Relyingontheadvantagesofscale,intheprocessfromyarntocloth,advancedequipment,highdegreeofindustrialsupport,andhightechnologicalstandardshavewonaconsiderableshareofinternationaltextilecompaniesinChina.High-endmarketorders. However,theadvantagesintheverticalsupplychainarenotenough.Inthelinkfromfabrictoready-to-wear,theindustriallinkisstillnotsmooth,andtheefficiencyofcoordinationneedstobeimproved.ThefabricindustryisthesourceoflastingcompetitivenessofChina'stextileandapparelindustry,buttheleadingroleoftheindustrydownstreamandterminalhasnotbeenfullyreleased. 背后Behindtheexhibitionintegration,whatchangesarehappeningintheUSmarket? TheorganizeroftheshowsaidthatcurrentlyintheUnitedStates,theintegrationoffabricexhibitionsandclothingexhibitions,hometextilesexhibitions,thereisonlytheNewYorkexhibitionthismodel.Thispracticeofco-organizingexhibitionsupstreamanddownstreamintheindustrychainhasnotonlybeenrecognizedbyexhibitors,butalsowelcomedbyinternationalbuyers.Onthedemandside,someofthechangesthatarehappeningareworthyofspecialattention. Atpresent,theU.S.marketisthefirsttorecoverfromtheeconomiccrisis.Asfarasthetextileandapparelmarketisconcerned,thetotalsalesoftheU.S.apparelmarkethaveincreasedsignificantlyinthepastyear.StudiesshowthattheincreaseismainlyduetoonlineshoppingandsmallercitiessuchasOrlandoandWashingtonDC.Drivenbysalesgrowth. Someanalystssaidthatthesignificantincreaseinsaleswasduetotheintroductionoftargetedproductsupplyandsalesbymanyretailers.Accordingtotheconsumptionhabitsoflocalconsumers,productsaremoreinlinewithdemand,ratherthanbeingsoldacrossthecountryasusual.Goods.AndtherearemoreopinionsthattheeconomicrecoveryintheUnitedStatesbenefitsfromtheendogenouspowerbroughtby"Internet+".Inthefieldofclothing,withthehelpofnewtechnologies,theUnitedStateshasalsotakentheleadintermsofretailchannelexpansionandprecisionmarketing. What'smorenoteworthyisthatinthepasttwoyears,internationalbrandshavenotsloweddowntheirexpansionintheUSmarket.Morebrandstoreshaveopenedinsmallandmedium-sizedcitiesintheUnitedStates.Atthesametime,buyers,integrationstores,emergingdesignerbrandstores,etc.EmergingformatsareobviouslymoreactiveintheUSmarket. Behindthesechangesarebrewingdrasticchangesinthesalesmodelandthinkingoftheretailindustry.Ontheonehand,itwillbringvitalityandhopetoChinesetextilecompanies,butontheotherhand,willChinesetextilecompaniesbeabletoseizetheopportunitiesandachieveThetransitionfromlow-endmanufacturingtomid-tohigh-endmanufacturing,andthentobrandproductoutput,isindeedachallenge. Inusingthe"Internet+"technologytointegrateglobalconsumermarketdata,createnewbusinessmodels,andadapttosmall-volume,personalized,andfast-responseneedsofentrepreneurialcompanies,theglobaltextileandapparelindustryisworkinghard.Thishasbeenreflectedintheexhibitionasanindustryvaneandbarometer. Itisunderstoodthatinthepastfewyears,severalmajorU.S.exhibitioncompanymergersandacquisitionshavebeenveryfrequent,fromUBMacquisitionofU.S.Magicexhibitio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