logo

Hotline:0795-4509188

imgboxbg

News

Check category
/
/
/
With the gradual changes in overseas markets, how should Chinese textile companies face up?

With the gradual changes in overseas markets, how should Chinese textile companies face up?

(Summary description)Afewdaysago,thepatternof"Brexit"hasbeendetermined,whichhasdrawncloseattentionfromtheglobalmarket.TheupsanddownshavecastashadowovertheEuropeaneconomy,andtheeconomicchangesinthepost-crisiserahavecontinuedtoferment.Inthefaceofaglobalmarketwithdifferentcharacteristicsandconstantchanges,howtograspthechangesandneedshasbecomeextremelysignificant.Inthisprocess,aprofessionalconventionandexhibitionplatform,especiallyaplatformforobservingthewinddirectionandunderstandingthemarketchanges,becomesevenmoreimportant.Andprecious. AsthetraditionalplatformfortheindustrytoexploretheNorthAmericanmarket,the17thChinaTextile&ApparelTradeFair(NewYork)"NewYorkExhibition")willbeginonJuly12thattheJavitsConventionCenterinNewYork. Althoughtheinternationalpoliticalandeconomicsituationisturbulent,theMarketingDepartmentoftheChinaTextileIndustryFederation(ChinaCouncilforthePromotionofInternationalTradeTextileIndustry)(hereinafterreferredtoasthe“TradePromotionCouncil”)ontheinternationalmarketdevelopmentmapaccompaniedtheopeningoftheNewYorkExhibitionTheParisandBrazilexhibitions(ChinaTextileandApparelTradeFairParis,GOTEXandSãoPauloInternationalTextileandApparelProcurementExhibition)areheld;fortheSouthAfricanmarket,abrandnewexhibition---2016SouthAfricaChinaTextileBoutiqueExhibitionwillalsobeintheSouthAfricancapitalCapeTownopens.Followingthelaunchofaseriesofexhibitions,Chinesetextilecompanieswillbeginanewroundofjourneystotheinternationalmarket. Anewroundofcompetition,Chinesetextilecompanieshavenotdoneenough AttheEuropeanCupthisyear,anepisodedisturbedtheChinesetextileandapparelindustry.ThetornshirtoftheSwissnationalteambecamethebiggest"slot"inthegame.However,thereasoniscloselyrelatedtothebrandimagethatChinesetextileshaveformedintheeyesofglobalconsumersforalongtime. Althoughthelow-endordershavebeendividedbymostofSoutheastAsia,WestAsiaandothercountries,domestictextilecompanieshaverespondedtomarketchangeswithhighquality,refinementandquickresponse.Onthewaytoconqueringglobalconsumers,thereisstillmuchtoexplore. Chinahastheworld'slargestandmostcompletetextileandapparelindustrychain.Relyingontheadvantagesofscale,intheprocessfromyarntocloth,advancedequipment,highdegreeofindustrialsupport,andhightechnologicalstandardshavewonaconsiderableshareofinternationaltextilecompaniesinChina.High-endmarketorders. However,theadvantagesintheverticalsupplychainarenotenough.Inthelinkfromfabrictoready-to-wear,theindustriallinkisstillnotsmooth,andtheefficiencyofcoordinationneedstobeimproved.ThefabricindustryisthesourceoflastingcompetitivenessofChina'stextileandapparelindustry,buttheleadingroleoftheindustrydownstreamandterminalhasnotbeenfullyreleased. 背后Behindtheexhibitionintegration,whatchangesarehappeningintheUSmarket? TheorganizeroftheshowsaidthatcurrentlyintheUnitedStates,theintegrationoffabricexhibitionsandclothingexhibitions,hometextilesexhibitions,thereisonlytheNewYorkexhibitionthismodel.Thispracticeofco-organizingexhibitionsupstreamanddownstreamintheindustrychainhasnotonlybeenrecognizedbyexhibitors,butalsowelcomedbyinternationalbuyers.Onthedemandside,someofthechangesthatarehappeningareworthyofspecialattention. Atpresent,theU.S.marketisthefirsttorecoverfromtheeconomiccrisis.Asfarasthetextileandapparelmarketisconcerned,thetotalsalesoftheU.S.apparelmarkethaveincreasedsignificantlyinthepastyear.StudiesshowthattheincreaseismainlyduetoonlineshoppingandsmallercitiessuchasOrlandoandWashingtonDC.Drivenbysalesgrowth. Someanalystssaidthatthesignificantincreaseinsaleswasduetotheintroductionoftargetedproductsupplyandsalesbymanyretailers.Accordingtotheconsumptionhabitsoflocalconsumers,productsaremoreinlinewithdemand,ratherthanbeingsoldacrossthecountryasusual.Goods.AndtherearemoreopinionsthattheeconomicrecoveryintheUnitedStatesbenefitsfromtheendogenouspowerbroughtby"Internet+".Inthefieldofclothing,withthehelpofnewtechnologies,theUnitedStateshasalsotakentheleadintermsofretailchannelexpansionandprecisionmarketing. What'smorenoteworthyisthatinthepasttwoyears,internationalbrandshavenotsloweddowntheirexpansionintheUSmarket.Morebrandstoreshaveopenedinsmallandmedium-sizedcitiesintheUnitedStates.Atthesametime,buyers,integrationstores,emergingdesignerbrandstores,etc.EmergingformatsareobviouslymoreactiveintheUSmarket. Behindthesechangesarebrewingdrasticchangesinthesalesmodelandthinkingoftheretailindustry.Ontheonehand,itwillbringvitalityandhopetoChinesetextilecompanies,butontheotherhand,willChinesetextilecompaniesbeabletoseizetheopportunitiesandachieveThetransitionfromlow-endmanufacturingtomid-tohigh-endmanufacturing,andthentobrandproductoutput,isindeedachallenge. Inusingthe"Internet+"technologytointegrateglobalconsumermarketdata,createnewbusinessmodels,andadapttosmall-volume,personalized,andfast-responseneedsofentrepreneurialcompanies,theglobaltextileandapparelindustryisworkinghard.Thishasbeenreflectedintheexhibitionasanindustryvaneandbarometer. Itisunderstoodthatinthepastfewyears,severalmajorU.S.exhibitioncompanymergersandacquisitionshavebeenveryfrequent,fromUBMacquisitionofU.S.Magicexhibitio

With the gradual changes in overseas markets, how should Chinese textile companies face up?

(Summary description)Afewdaysago,thepatternof"Brexit"hasbeendetermined,whichhasdrawncloseattentionfromtheglobalmarket.TheupsanddownshavecastashadowovertheEuropeaneconomy,andtheeconomicchangesinthepost-crisiserahavecontinuedtoferment.Inthefaceofaglobalmarketwithdifferentcharacteristicsandconstantchanges,howtograspthechangesandneedshasbecomeextremelysignificant.Inthisprocess,aprofessionalconventionandexhibitionplatform,especiallyaplatformforobservingthewinddirectionandunderstandingthemarketchanges,becomesevenmoreimportant.Andprecious. AsthetraditionalplatformfortheindustrytoexploretheNorthAmericanmarket,the17thChinaTextile&ApparelTradeFair(NewYork)"NewYorkExhibition")willbeginonJuly12thattheJavitsConventionCenterinNewYork. Althoughtheinternationalpoliticalandeconomicsituationisturbulent,theMarketingDepartmentoftheChinaTextileIndustryFederation(ChinaCouncilforthePromotionofInternationalTradeTextileIndustry)(hereinafterreferredtoasthe“TradePromotionCouncil”)ontheinternationalmarketdevelopmentmapaccompaniedtheopeningoftheNewYorkExhibitionTheParisandBrazilexhibitions(ChinaTextileandApparelTradeFairParis,GOTEXandSãoPauloInternationalTextileandApparelProcurementExhibition)areheld;fortheSouthAfricanmarket,abrandnewexhibition---2016SouthAfricaChinaTextileBoutiqueExhibitionwillalsobeintheSouthAfricancapitalCapeTownopens.Followingthelaunchofaseriesofexhibitions,Chinesetextilecompanieswillbeginanewroundofjourneystotheinternationalmarket. Anewroundofcompetition,Chinesetextilecompanieshavenotdoneenough AttheEuropeanCupthisyear,anepisodedisturbedtheChinesetextileandapparelindustry.ThetornshirtoftheSwissnationalteambecamethebiggest"slot"inthegame.However,thereasoniscloselyrelatedtothebrandimagethatChinesetextileshaveformedintheeyesofglobalconsumersforalongtime. Althoughthelow-endordershavebeendividedbymostofSoutheastAsia,WestAsiaandothercountries,domestictextilecompanieshaverespondedtomarketchangeswithhighquality,refinementandquickresponse.Onthewaytoconqueringglobalconsumers,thereisstillmuchtoexplore. Chinahastheworld'slargestandmostcompletetextileandapparelindustrychain.Relyingontheadvantagesofscale,intheprocessfromyarntocloth,advancedequipment,highdegreeofindustrialsupport,andhightechnologicalstandardshavewonaconsiderableshareofinternationaltextilecompaniesinChina.High-endmarketorders. However,theadvantagesintheverticalsupplychainarenotenough.Inthelinkfromfabrictoready-to-wear,theindustriallinkisstillnotsmooth,andtheefficiencyofcoordinationneedstobeimproved.ThefabricindustryisthesourceoflastingcompetitivenessofChina'stextileandapparelindustry,buttheleadingroleoftheindustrydownstreamandterminalhasnotbeenfullyreleased. 背后Behindtheexhibitionintegration,whatchangesarehappeningintheUSmarket? TheorganizeroftheshowsaidthatcurrentlyintheUnitedStates,theintegrationoffabricexhibitionsandclothingexhibitions,hometextilesexhibitions,thereisonlytheNewYorkexhibitionthismodel.Thispracticeofco-organizingexhibitionsupstreamanddownstreamintheindustrychainhasnotonlybeenrecognizedbyexhibitors,butalsowelcomedbyinternationalbuyers.Onthedemandside,someofthechangesthatarehappeningareworthyofspecialattention. Atpresent,theU.S.marketisthefirsttorecoverfromtheeconomiccrisis.Asfarasthetextileandapparelmarketisconcerned,thetotalsalesoftheU.S.apparelmarkethaveincreasedsignificantlyinthepastyear.StudiesshowthattheincreaseismainlyduetoonlineshoppingandsmallercitiessuchasOrlandoandWashingtonDC.Drivenbysalesgrowth. Someanalystssaidthatthesignificantincreaseinsaleswasduetotheintroductionoftargetedproductsupplyandsalesbymanyretailers.Accordingtotheconsumptionhabitsoflocalconsumers,productsaremoreinlinewithdemand,ratherthanbeingsoldacrossthecountryasusual.Goods.AndtherearemoreopinionsthattheeconomicrecoveryintheUnitedStatesbenefitsfromtheendogenouspowerbroughtby"Internet+".Inthefieldofclothing,withthehelpofnewtechnologies,theUnitedStateshasalsotakentheleadintermsofretailchannelexpansionandprecisionmarketing. What'smorenoteworthyisthatinthepasttwoyears,internationalbrandshavenotsloweddowntheirexpansionintheUSmarket.Morebrandstoreshaveopenedinsmallandmedium-sizedcitiesintheUnitedStates.Atthesametime,buyers,integrationstores,emergingdesignerbrandstores,etc.EmergingformatsareobviouslymoreactiveintheUSmarket. Behindthesechangesarebrewingdrasticchangesinthesalesmodelandthinkingoftheretailindustry.Ontheonehand,itwillbringvitalityandhopetoChinesetextilecompanies,butontheotherhand,willChinesetextilecompaniesbeabletoseizetheopportunitiesandachieveThetransitionfromlow-endmanufacturingtomid-tohigh-endmanufacturing,andthentobrandproductoutput,isindeedachallenge. Inusingthe"Internet+"technologytointegrateglobalconsumermarketdata,createnewbusinessmodels,andadapttosmall-volume,personalized,andfast-responseneedsofentrepreneurialcompanies,theglobaltextileandapparelindustryisworkinghard.Thishasbeenreflectedintheexhibitionasanindustryvaneandbarometer. Itisunderstoodthatinthepastfewyears,severalmajorU.S.exhibitioncompanymergersandacquisitionshavebeenveryfrequent,fromUBMacquisitionofU.S.Magicexhibitio

Information
A few days ago, the pattern of "Brexit" has been determined, which has drawn close attention from the global market. The ups and downs have cast a shadow over the European economy, and the economic changes in the post-crisis era have continued to ferment. In the face of a global market with different characteristics and constant changes, how to grasp the changes and needs has become extremely significant. In this process, a professional convention and exhibition platform, especially a platform for observing the wind direction and understanding the market changes, becomes even more important. And precious.
 
As the traditional platform for the industry to explore the North American market, the 17th China Textile & Apparel Trade Fair (New York) "New York Exhibition") will begin on July 12th at the Javits Convention Center in New York.
 
Although the international political and economic situation is turbulent, the Marketing Department of the China Textile Industry Federation (China Council for the Promotion of International Trade Textile Industry) (hereinafter referred to as the “Trade Promotion Council”) on the international market development map accompanied the opening of the New York Exhibition The Paris and Brazil exhibitions (China Textile and Apparel Trade Fair Paris, GOTEX and São Paulo International Textile and Apparel Procurement Exhibition) are held; for the South African market, a brand new exhibition --- 2016 South Africa China Textile Boutique Exhibition will also be in the South African capital Cape Town opens. Following the launch of a series of exhibitions, Chinese textile companies will begin a new round of journeys to the international market.
 
A new round of competition, Chinese textile companies have not done enough
 
At the European Cup this year, an episode disturbed the Chinese textile and apparel industry. The torn shirt of the Swiss national team became the biggest "slot" in the game. However, the reason is closely related to the brand image that Chinese textiles have formed in the eyes of global consumers for a long time.
 
Although the low-end orders have been divided by most of Southeast Asia, West Asia and other countries, domestic textile companies have responded to market changes with high quality, refinement and quick response. On the way to conquering global consumers, there is still much to explore.
 
China has the world's largest and most complete textile and apparel industry chain. Relying on the advantages of scale, in the process from yarn to cloth, advanced equipment, high degree of industrial support, and high technological standards have won a considerable share of international textile companies in China. High-end market orders.
 
However, the advantages in the vertical supply chain are not enough. In the link from fabric to ready-to-wear, the industrial link is still not smooth, and the efficiency of coordination needs to be improved. The fabric industry is the source of lasting competitiveness of China's textile and apparel industry, but the leading role of the industry downstream and terminal has not been fully released.
 
背后 Behind the exhibition integration, what changes are happening in the US market?
 
The organizer of the show said that currently in the United States, the integration of fabric exhibitions and clothing exhibitions, home textiles exhibitions, there is only the New York exhibition this model. This practice of co-organizing exhibitions upstream and downstream in the industry chain has not only been recognized by exhibitors, but also welcomed by international buyers. On the demand side, some of the changes that are happening are worthy of special attention.
 
At present, the U.S. market is the first to recover from the economic crisis. As far as the textile and apparel market is concerned, the total sales of the U.S. apparel market have increased significantly in the past year. Studies show that the increase is mainly due to online shopping and smaller cities such as Orlando and Washington DC. Driven by sales growth.
 
Some analysts said that the significant increase in sales was due to the introduction of targeted product supply and sales by many retailers. According to the consumption habits of local consumers, products are more in line with demand, rather than being sold across the country as usual. Goods. And there are more opinions that the economic recovery in the United States benefits from the endogenous power brought by "Internet +". In the field of clothing, with the help of new technologies, the United States has also taken the lead in terms of retail channel expansion and precision marketing.
 
What's more noteworthy is that in the past two years, international brands have not slowed down their expansion in the US market. More brand stores have opened in small and medium-sized cities in the United States. At the same time, buyers, integration stores, emerging designer brand stores, etc. Emerging formats are obviously more active in the US market.
 
Behind these changes are brewing drastic changes in the sales model and thinking of the retail industry. On the one hand, it will bring vitality and hope to Chinese textile companies, but on the other hand, will Chinese textile companies be able to seize the opportunities and achieve The transition from low-end manufacturing to mid- to high-end manufacturing, and then to brand product output, is indeed a challenge.
 
In using the "Internet +" technology to integrate global consumer market data, create new business models, and adapt to small-volume, personalized, and fast-response needs of entrepreneurial companies, the global textile and apparel industry is working hard. This has been reflected in the exhibition as an industry vane and barometer.
 
It is understood that in the past few years, several major U.S. exhibition company mergers and acquisitions have been very frequent, from UBM acquisition of U.S. Magic exhibition host company Advanstar, and recently with Moda, MRket, Stitch exhibition host company BJI It can be clearly seen that the form of the exhibition is covering from the upstream to the terminal to strengthen the control of the industrial chain.
 
In the past few years, the New York Exhibition has fully utilized its unique industrial chain advantages and gradually leveraged its own purchasing exhibition characteristics to gradually increase the synergy and interaction with terminal exhibitions and US retail channels, as well as many brand retail terminal exhibitions. Established a cooperation and sharing mechanism, effectively extended the coverage of its professional buyers, and sent back more Chinese market trends and even changes in overall consumer preferences for Chinese and international exhibitors. The perception and understanding of the exhibition strengthened the importance of New York as the most important textile and apparel exhibition platform on the East Coast.
 
This change makes the exhibition's business atmosphere more intense, and can also appreciate the industry's upstream and downstream trends and development trends, which will help companies grasp the market and grasp business opportunities. In a deeper sense, this shows that the industry is on the path to convergence, efficiency, and integration. Under the concept of a large exhibition, the construction of one microcirculation system will occur.
 
From the perspective of buyers, in recent years, buyers appearing at the New York show have become more and more young. This aspect reflects that the US textile and apparel market is undergoing new changes in the controlling side of capital. On the other hand, After the new generation took over the family business, while inheriting the existing business, because they grew up in the era of the network, the new knowledge architecture and thinking mode will also bring subversive changes to traditional business. These changes will be in Upstream and downstream resonances are more clearly transmitted.
 
Forging new competitiveness, overseas exhibition will create a linkage platform
 
Up to this year, the New York exhibition is about to enter its seventeenth year, the Paris exhibition will also go through ten years, plus the fourth Brazil exhibition, and the just-launched South Africa exhibition, which together form the China Textile Industry Federation The marketing department (CCPIT) promotes the core platform for textile companies to "go global". Especially the New York and Paris exhibitions, sharing the same fate with Chinese textile and apparel companies, played a historic role in promoting the development of the industry's foreign trade.
 
"Going out" is a systematic project and has never been easy.
 
Over the years, investment and protectionist escalations worldwide, economic crisis, political changes, etc., have all affected the effect of Chinese companies' "going global". At the same time, Chinese enterprises, especially small and medium-sized enterprises, have always faced their own small scale, lack of information, poor financing channels,
 
困难 Difficulties such as shortage of international talents. The domestic and international exhibitions under the China Textile Industry Federation have been paving the way for enterprises and guiding the way.
 
With the growth of the industry, more and more exhibition platforms have sprung up to meet the needs of all aspects of the enterprise. However, an authoritative exhibition that can truly lead the industry and gather powerful power should have a forward-looking vision.
 
Today, various overseas exhibitions established by the China Council for the Promotion of Textiles and Trade are being organized. The organizer must not only connect upstream and downstream to realize the exhibition linkage; it is also linking exhibitions in different countries to realize coordinated operation and form a "family-based" overseas exhibition platform that can represent the interests of the Chinese textile and apparel industry. The concept and image of CCPIT TEX GLOBAL is gradually gaining industry recognition.
 
Realizing the interconnection of exhibitions in different regions, and using the interconnection of exhibitions to promote market interconnection are also measures that conform to the trend of industrial development. In the past, the Paris and New York exhibitions were operated by two different teams. In the past two years, the two teams have begun to deploy together and operate in tandem, achieving good results.
 
For example, in terms of fashion trends, France tends to be ahead of the United States, and the fashion signals presented at the Paris show will be passed on to the New York show. Based on these messages and data, the operation team can deliberately invite and attract companies and products that are more in line with the trend to enter the exhibition. At the same time, the invitation to buyers will be more precise.
 
In order to further effectively improve the efficiency of business matching, the organizer has increased the invitation of professional visitors in recent years: not only using domestic exhibition platforms and domestic industry media for introductions, but also increasing local publicity efforts in the United States, including Cooperate with more than 60 textile, clothing, and fashion media, including Apparel Magazine, Textile World, Business of Fashion, and Fashion United, to conduct audience invitations through a large number of DM mail, direct mail, and electronic invitation cards. Carry out extensive cooperation with relevant local agencies and business associations to help more Chinese companies gain a foothold in overseas markets.
 
In the operation of the "family" exhibition platform, the management processes of major exhibitions will also gradually be standardized to ensure the qualifications and standards of exhibitors and bring more protection to exhibitors and buyers.
 
The links of overseas exhibitions will bring “dividends” to industry companies from the exhibition level, allowing exhibitors to obtain synergies and services in such aspects as big data sharing, trend release, and trade matching. This is undoubtedly a powerful measure to help Chinese textile companies to compete in overseas markets in the future.
 
Of course, in the new global industrial structure, in addition to trade, foreign investment is also an important component of “going global”. China's textile industry has set its sights on foreign countries many years ago and determined its strategy of going global.
 
In this regard, in order to encourage Chinese enterprises to invest and operate overseas and develop international markets. The CCPIT actively explores and has carried out a series of research and docking work in Southeast Asia, South Asia, West Asia and Africa for many years, laying another important cornerstone for Chinese companies to compete in overseas markets.
 
The trend of overseas markets is gradually changing. Chinese textile companies should relax their structure, understand the international market with a more positive attitude, improve their international operation capabilities, build a comprehensive investment, and go against the current.
 
Organized by CCPIT and Messe Frankfurt (France), the 16th China Textile and Apparel Trade Fair (Paris) will be held from September 12th to 15th, 2016 in the Bourget Pavilion in Paris. Tenth anniversary of Paris. From August 31 to September 3, 2016, CCPIT's first exhibition in Southeast Asia will also be held in Dhaka, Bangladesh.

Scan the QR code to read on your phone

Previous: None
Next: None
Previous: None
Next: None

CONTACT US

 

Jiangxi Baoyuan Colorful Textile Co., Ltd.
Tel:0795-4509188
Fax:0795-4509189
Mobile phone:
15070559989
Email:854765706@qq.com     

tu

WeChat public account